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Table 2 Small Hotel Constituents and Variables

From: Entrepreneurial innovation strategies; an option for small hotels’ growth in Ghana

Attitudinal variable Innovation Score %
Service Room service All −100
Front desk 24 h - Receptionist 4–80
Daily replenishment of guest amenities 3–60
Bed & breakfast 2–40
WIFI in the bedroom 1–20
Process Online booking All −100
Airport / Bus terminal pick-up 3–75
24-h reservation line 2–50
Quick checking -in procedure 1–25
Management Qualification of owner/manager All −100
Requisite skills of staff 3–75
R&D activities 2–50
T&D of staff. 1–25
Marketing Active website All −100
Uniform staff 4–80
  Conference room 3–60
Follow up on customer 2–40
CSR activities 1–20