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Fig. 2 | Journal of Global Entrepreneurship Research

Fig. 2

From: Entrepreneurial marketing: the missing link in social enterprise studies

Fig. 2

Social enterprise EM utilization domains. Entrepreneurial marketing can be utilized in four domains of social enterprises: Volunteers, (the people who are willing to work for SEs) via exploiting EM capabilities in reducing costs, impartiality, creating promotion opportunities and improving work environment. Market, EM can help SEs in market domain by being opportunity-oriented, being innovation laden, being creative and change-oriented and finally competitive. Donors, EM enables SEs to gather budgets, communicate with donors (as well as target audience), propose social return on investment, crowdfund, and network. Target audience, by using EM technics in communication, customer intensity, being rights-based approached, co-creating value, and building a public image

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