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Fig. 4 | Journal of Global Entrepreneurship Research

Fig. 4

From: Development of a comprehensive model of social entrepreneurial intention formation using a quality tool

Fig. 4

The entrepreneurial potential model (Krueger & Deborah Brazeal, 1994). The entrepreneurial potential model (Krueger & Deborah Brazeal, 1994) was developed by integrating the concepts of both the theory of planned behavior (Ajzen, 1991) and the entrepreneurial event model (Shapero & Sokol, 1982). Krueger and Deborah Brazeal (1994) explain that the model of entrepreneurial potential streamlines the previous theories by matching up perceived desirability to attitude and social norms and perceived feasibility to perceived behavior control. Krueger and Deborah Brazeal (1994) further state that the choice of the resulting behavior depends on the relative credibility of alternative behaviors supported by the propensity to act

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